Senior Content Strategist
As a Senior Content Strategist, you will play a pivotal role in shaping and executing content strategies that drive engagement, enhance brand presence, and achieve business objectives.
The Senior Content Strategist will work closely with cross-functional teams to create and deliver compelling, cohesive content experiences across various platforms and channels.
Key responsibilities include
- Develop comprehensive content strategies aligned with client business objectives, target audience, and brand identity.
- Work with digital marketing teams to generate creative and engaging content ideas that resonate with the target audience.
- Oversee and guide the creation of high-quality content that has a clear cohesive journey to nurture future and current customers across multiple channels including websites, paid channels, social, and email.
- Work with SEO, Paid and CRO teams to transform landing page performance and reduce drop out through the user journey.
- Brief in creation of creative assets with design team.
- Conduct audience research to understand their preferences, behaviours, and pain points.
- Use data and user feedback to gain insights into content effectiveness and audience engagement.
- Continuously monitor industry trends, competitor activities, and content best practices to inform strategy refinements.
- Build a culture of collaboration, creativity, and innovation within the content team and across the organisation.
Experience
- Master’s degree in Marketing, Communications, Journalism.
- Experience in using Data Google Analytics GA4 to measure content performance and make decisions.
- Strong understanding of digital marketing principles and SEO best practices.
- Desirable experience in running CRO a/b or split tests.
- Desirable experience in running paid ad campaigns.
Skills/Qualities
- Excellent written and verbal communication.
- High attention to detail.
- Analytically minded.
- Loves to work in a team.
- A creative thinker.
- Customer focused.