Inspired.
Largest Digital Billboard in Europe for Hassle.com

05/11/14

Inspired are thrilled to have just put Hassle.com onto the largest digital billboard in Europe.

Situated on junction 9 of the M6 just outside of Birmingham, the billboard delivers over twenty million audience advert impacts every fortnight. The enormous screen measures 34.8 x 7.2 metres on the northbound side, and 30 x 7.2 metres on the southbound, reaching drivers connecting to Manchester, Liverpool, London, Glasgow and beyond. The billboard is just one part of the integrated campaign Inspired is running to launch Hassle.com, including radio, telephone kiosks and digital out of home (DOOH) advertising in a national rollout bringing the company to city after city. Hassle.com has so far launched in Dublin, London, Manchester, Leeds and, most recently, Paris.

Hassle.com is a service that provides convenience and guaranteed peace of mind for busy professionals. It connects a carefully selected and vetted network of cleaners with customers who don’t have the time to search for someone they trust enough to hire and let into their homes. Kept at a flat rate of just £10 an hour paid through Hassle.com, the service streamlines the whole process of hiring a cleaner for both parties, providing cleaners with a secure and profitable way to run their own microbusiness and customers the convenience and security they need.

The business is part of the exciting sharing economy models that have seen companies such as Uber and Airbnb revolutionise their industries. CEO Alex Depledge wrote about the brand new possibilities offered:

‘The sharing economy connects and builds direct relationships in a way the current model simply does not allow. Around half our customers have never hired a cleaner before. Many had wanted to, but just never knew where to look, how to connect or who to trust. Through technology neither consumer nor worker has to be subject to the inevitable injustices of dabbling in the black market.’

Inspired continue to orchestrate innovative campaigns, remaining at the forefront of digital marketing.